Referral & Neighbor Marketing
Your best marketing — happy customers and visible trucks in the neighborhood — never gets asked for or followed up.
You get
Referral-ask drafts for happy customers and same-street outreach drafts tied to jobs you just finished.
- Who it's for
- Trades where the work is visible from the street and neighbors talk.
- When to use it
- Right after a job a customer loved, especially in dense neighborhoods.
- What it needs
- The finished job and how it went
- The neighborhood context
- Your Business Profile
- What it produces
- A referral ask for the customer and a neighbor-offer draft (door note or mailer text).
- Files you receive
- An installable Claude skill package (referral-and-neighbor-marketing.zip) containing the skill instructions (SKILL.md) and a worked example, ready for Claude's Upload-a-skill flow.
- Time to first result
- Turns one good job into warm doors nearby
The owner says
"Just finished the Walkers' driveway and walkway on Birchwood Ct — it looks brand new and they're thrilled."
It hands back
A referral text for the Walkers with a simple share message they can forward, plus a friendly door-note draft for Birchwood Ct mentioning 'we just did your neighbor's driveway' with a small same-street offer.
Illustrative example — not a customer result.
How it works
- 1Tell it about the finished job
- 2It drafts the customer referral ask
- 3It drafts the neighbor outreach tied to visible work
- 4You print, send, or drop as you choose
Catches what is slipping
The street that just watched you do great work and never heard from you.
You show it
this month's completed jobs by neighborhood
What gets flagged
- Delighted customer signals → referral ask drafted
- Multiple jobs on one street → route-day offer suggested
Drafts only. You decide whose door gets a note.
What you need to run it
Claude Skills can be installed in supported Claude accounts. Scheduled automations and connectors require an eligible paid Claude plan. See Anthropic's help center for what your plan includes. (Last verified 2026-08-02.)
Works well with
Customer Review Request Generator
Happy customers would leave a review if asked, but nobody asks, so reviews are left on the table.
You get
A friendly review request message customers actually respond to, with your review link built in.
Example: A car wash asking for a Google review after a full detail
See how it worksLocal Social Content Planner
Marketing never happens, you know you should post, and you never do.
You get
A simple content calendar plus ready to post captions for the weeks ahead.
Example: A pool service planning posts around opening season
See how it works