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Marketing

Local Social Content Planner

Marketing never happens, you know you should post, and you never do.

You get

A simple content calendar plus ready to post captions for the weeks ahead.

Who it's for
Owners who want to stay visible without hiring a marketer.
When to use it
When you want to plan social posts without staring at a blank page.
What it needs
  • The timeframe you want to plan
  • Any focus, offers, or seasonal events
  • Where you post (Facebook, Instagram)
What it produces
A content calendar with post ideas and ready to edit captions for the period you chose.
Files you receive
Three formats, so it works with whatever you already use:
  • ClaudeInstallable skill package (.zip). In Claude: Settings → Capabilities → Skills → Create skill → Upload a skill. Upload the ZIP without unzipping it, then turn the skill on.
  • ChatGPTCustom GPT instructions (.md). In ChatGPT: create a new Custom GPT, then paste the instructions file into the Instructions field.
  • UniversalCopy-and-paste prompt (.md). Open the file, copy the whole thing, and paste it into a new chat with any AI assistant.
Time to first result
1 to 2 hours per planning session

The owner says

"Plan the next two weeks. It's pool opening season. I want to remind people to book openings early and share a before and after."

It hands back

TWO-WEEK CONTENT PLAN — pool opening season
Week 1
- Mon (FB/IG): "Openings book fast" reminder + how to grab a slot (drafted)
- Wed (IG): before/after — green-to-clean transformation (caption drafted)
- Fri (FB): what's in a professional opening — 5-point checklist graphic

Week 2
- Tue (FB/IG): customer-POV post — first swim of the season (drafted)
- Thu (GBP): Google post — "Now booking May openings" with book link
- Sat (IG): crew photo + "meet the team" caption (drafted)

All 6 captions are written below in your voice, ready to paste. Photos are
flagged where you need to supply one (before/after, crew).

Illustrative example — not a customer result.

How it works

  1. 1Takes your timeframe and focus.
  2. 2Builds a simple calendar with a mix of post types.
  3. 3Writes captions in your voice.
  4. 4Leaves posting and any images to you.

Catches what is slipping

Catches the marketing gap before it becomes a quiet month.

ManualSweepScheduledoptional

You show it

When you last posted, plus upcoming seasonal windows and offers

What gets flagged

  • Flags no post inside your gap window (default 14 days)
  • Flags an approaching seasonal window that has no plan yet

Nothing is ever posted automatically. You review and you post.

What you need to run it

You need an account with an AI assistant — Claude, ChatGPT, or another. Installing skills in Claude and creating Custom GPTs in ChatGPT both need those providers' paid plans; the copy-and-paste version works on any plan. See Anthropic's help center for what your plan includes. (Last verified 2026-08-02.)