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Marketing

Seasonal & Maintenance Recall

Past customers who should book every season never hear from you, and the calendar fills with strangers instead of regulars.

You get

A recall list from your job history plus personal drafted outreach for each past customer whose season is coming up.

Who it's for
Any trade with repeat seasonal work: gutters, HVAC tune-ups, openings/closings, aeration.
When to use it
Four to six weeks before each of your seasonal pushes.
What it needs
  • Last season's customer/job list (any format)
  • Which service the season calls for
  • Your Business Profile
What it produces
A prioritized recall list and a personal message draft per customer.
Files you receive
Three formats, so it works with whatever you already use:
  • ClaudeInstallable skill package (.zip). In Claude: Settings → Capabilities → Skills → Create skill → Upload a skill. Upload the ZIP without unzipping it, then turn the skill on.
  • ChatGPTCustom GPT instructions (.md). In ChatGPT: create a new Custom GPT, then paste the instructions file into the Instructions field.
  • UniversalCopy-and-paste prompt (.md). Open the file, copy the whole thing, and paste it into a new chat with any AI assistant.
Time to first result
A season's recall list in one sitting

The owner says

"Here are last fall's 62 gutter cleaning customers. It's September."

It hands back

62 customers grouped by neighborhood with drafted 'time to get you on the fall schedule' notes referencing last year's visit.

Illustrative example — not a customer result.

How it works

  1. 1Paste last season's customer list
  2. 2It builds the recall list and groups it sensibly
  3. 3Each customer gets a personal draft referencing their history
  4. 4You send in batches as capacity opens

Catches what is slipping

The regulars who quietly didn't rebook this year.

ManualSweep

You show it

last season's job list

What gets flagged

  • Past customer + matching season + no current booking → recall draft
  • Two seasons missed → win-back framing instead of routine recall

Drafts only. Nothing is sent automatically.

What you need to run it

You need an account with an AI assistant — Claude, ChatGPT, or another. Installing skills in Claude and creating Custom GPTs in ChatGPT both need those providers' paid plans; the copy-and-paste version works on any plan. See Anthropic's help center for what your plan includes. (Last verified 2026-08-02.)

In development — not yet included in any plan